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You Drink, We Donate

Goodwill Lager 2022 brings back the holiday tradition of “donation by libation “

$2 from the sale of each crisp, delicious Goodwill Lager will go towards toys for kids 

Freehouse Collective is pleased to bring back the delicious holiday tradition of “donation by libation” with the return of Goodwill Lager. Each year, we partner with one of our favourite breweries to make a batch of beer, then wrap it in seasonal artwork and sell it at all our venues, donating $2 from the sale of every beer to our annual toy drive. 

This year, we worked with our friends at Phillips Brewing to create an outstandingly drinkable American pale lager which pours a bright golden yellow colour, with a foamy white head. Beer aficionados will appreciate the light malt grain on the nose, cereal sweetness, bread, and hint of apple, while the rest of us will love that ` it’s crisp and refreshing and gives to a great cause. 

The Freehouse Collective Toy Drive has donated hundreds of thousands of dollars in toys to its charitable partner the Salvation Army over the last 20 years and Goodwill Lager helps add to that total. This year, demand from families is expected to be higher than ever, and we’re committed to making sure kids can share the joy of the holiday season.  

Phillips Brewing x Freehouse Collective Goodwill Lager is available now at all Freehouse Collective locations and you can do your part to make Christmas a little brighter for deserving kids by ordering one. Or maybe two.