The Collective is a full-service bar and restaurant consultancy agency built on the back of a 25-year young Canadian hospitality and retail company with dozens of locations.
We are battle-tested owners, operators and experts.
We build and manage culturally relevant concepts that are consistently profitable. Let us do the same for you.
Margins Have Never Been Thinner. Milk Them for More.
The hospitality landscape has shifted. Between rising labor costs, supply chain volatility, and saturated markets, passion alone is no longer enough to keep the doors open. Hiring The Collective means accessing our expertise, and economies of scale. Sleep better knowing your costs are optimized, often to the tune of 10-20% in savings.
The Unfair Advantage. Our Services.
Profitability & Financial Health
Stop guessing where your money is going. We implement rigorous menu engineering and prime cost analysis to unlock hidden margin. Includes: Menu pricing/costing strategy, inventory management systems, labor cost controls, bookkeeping and P&L restructuring.
Ease of Operations
Complexity kills consistency. We streamline your back-of-house and front-of-house workflows to reduce burnout and improve guest experience. Includes: SOP development, staff training manuals, kitchen workflow optimization, and leadership coaching.
Technology & Automation
Fewer moving pieces doing more for your business. We improve and consolidate technology stacks so you can get out of the office and onto the floor. Includes: Consolidate and optimize point of sale, business intelligence, payment processing, restaurant management systems, reservations, scheduling and payroll.
Marketing Proficiency
Stand out in a sea of sameness. Social media and AI have changed the playing field, understand and master these digital channels, and know there’s still plenty room for traditional marketing. Includes: In-house or guided social media management, large language model planning, search marketing, digital ads, event programming and ticketing, creative and design.
Brand & Concept Appeal
Good hospitality is seen, great hospitality is felt. We refine your brand appeal to ensure it resonates with modern culture and stands out in a crowded market. Includes: Brand and menu development, concept revitalization, interior design, playlist and atmosphere consultation, reputation management.
Running an office and executive management team is expensive. So use ours.
Our veteran team are specialized, experienced and all come from operations, so they can work a floor as well as a spreadsheet. Our departments include: Operations, culinary, bar & beverage, sales, marketing, human resources, finance, and loss prevention.
Executive Oversight, Fractional Cost. Our Team.
01
Jeff Donnelly, CEO: Brand vision, concept development, corporate management
02
Reid Ogdon, COO: Operational proficiency, financial acumen, leadership development
03
Ryan Dhatt, CFO: Accounting systems, corporate strategy, fiscal management
04
Harrison Stoker, CGO: Sales growth, marketing savvy, technology tools
Don't Just Survive Hospitality. Master It.
Explore our managed services today and understand how great hospitality feels.
