Michelob Ultra Presents

The Ultra’s End: The Ultimate Fan Zone

Welcome to The Ultra's End

A high-octane takeover capturing the raw energy of the stadium's most vocal supporters. In partnership with Michelob Ultra, we're transforming three venues into the ultimate FIFA World Cup watch party.

Match Schedule

Upcoming Matches

Tuesday, July 14

France vs Spain

12 PM PT / 3 PM ET

Wednesday, July 15

Argentina vs England

12 PM PT / 3 PM ET

Sunday, July 18

World Cup Final

12 PM PT / 3 PM ET

Vancouver & Toronto

Locations

Financial District | Van

Brass Fish

Downtown Tavern with a stylish parlour room and mezzanine with comfy couches and a relaxed vibe.

Financial District | Tor

Walrus

A modern pub with a martini bar, patio and beer hall in the heart of the world cup action.

Lamplighter

Vancouver's oldest pub. Lively atmosphere with outdoor viewing area and just steps from BC Place.

Instant Win Scratch Cards

Order any feature item and scratch your way to an instant win — Jameson cocktails, Michelob Ultras, swag, gift cards, and more. Plus, every card is an entry for the grand prize: tickets to see Canada play at the 2026 World Cup.

Live match broadcasts, giveaways and prizes, and a World Cup-inspired GOAT menu

2026 World Cup

Spirit Houses

PROLINE House, Ultra’s End, & Jameson Clubhouse

Jameson HQ The Ultra's End

2026 World Cup

Freehouse is Football’s Home

Activations, giveaways, watch parties, and more.